Handbook of Strategic Account Management: A Comprehensive Resource

13h 5m
Diana Woodburn, Kevin Wilson
John Wiley & Sons (UK)
2014

From Channel:

Sales Methodologies

A compilation of the established knowledge in strategic account management (SAM), this balanced and researched body of knowledge identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration.

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Handbook of Strategic Account Management: A Comprehensive Resource

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