Happiness and Virtue Ethics in Business: The Ultimate Value Proposition

  • 5h 32m
  • Alejo José G. Sison
  • Cambridge University Press
  • 2015

Research on happiness has steadily increased over the last decade, with different streams of inquiry converging into what has come to be known as 'modern happiness studies' (MHS). In this book, Alejo José G. Sison draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. Using non-technical language and a number of illustrative vignettes, he proposes ways for businesses to cultivate the virtues, providing advice on production and service enhancement, customer satisfaction, employee well-being and overall organizational wellness. This book will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.

About the Author

Alejo José G. Sison is Professor in the Philosophy Department, University of Navarre, where his research deals with issues at the juncture of ethics, economics and politics. He was President of the European Business Ethics Network (EBEN) from 2009 to 2012.

In this Book

  • Happiness and Virtue Ethics in Business—The Ultimate Value Proposition
  • Foreword
  • Preface
  • Introduction—The Ultimate Value Proposition
  • Modern Happiness Studies and “Individual Subjective Wellbeing”—You Only Get What You Measure
  • Happiness and Income—How Much Happiness Can Money Buy?
  • Choice, Desire, and Pleasure—Is Happiness Getting What You Want or Wanting What You Get?
  • The Biotechnology of Happiness—Not Just a “Quick Fix”
  • Working on Happiness
  • Happiness, Politics, and Religion—Now and at the Hour of our Death
  • Aristotelian Virtue Ethics—The Forgotten Philosophical Tradition on Happiness
  • Conclusion—Learning to Be Happy