Improving New Product Development Performance and Practices
- 3h 36m
- American Productivity & Quality Center
- APQC
- 2003
This Best-Practice Report tackles NPD practices, project characteristics, solutions, and methods and both verifies and refutes some commonly prescribed success factors and performance drivers. Improving New Product Development Performance and Practices details what distinguishes the top NPD performers at the project level, as well as at the organizational level to examine the overall impact. The report examines seventeen drivers that focus on strategy and process, customer research, resource allocation, organizational approach, project teams, culture, and commitment.
In this Book
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How the Organizations Rate
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New Product Performance
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Identifying the Performance Dimensions and Best Performers
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Identifying the Best Practices That Impact Performance
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Conclusion and Recommendations
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The Chemicals Group of Air Products and Chemicals Inc.
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Bausch & Lomb
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EXFO Electro-Optical Engineering Inc.
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ExxonMobil Chemical Company
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Kraft Foods Inc.
