Inbound Marketing

  • 2h 59m
  • Abiresh Abraham, Ajit Pandey, Chandrani Singh
  • BPB Publications
  • 2018

It deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

About the Authors

Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.She has authored many books with noted publishers like SAGE Publishing,Excel Books,Shroff Publishers etc. She has spearheaded several research projects and has a robust network with 250+ HR's across various states with the aim of employment provisioning of fresh graduates.

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experiance. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.

In this Book

  • Inbound Marketing—An Introduction
  • Implementing and Analyzing Inbound Marketing
  • The Art and Science of Consumer Connections
  • Customer Conversion Machine
  • Content Marketing
  • Enticing Visitors to Your Website
  • The Concept of Conversion
  • Measuring Success with Analytics