Indian Business Culture
- 3h 3m
- Rajiv Desai
- Taylor and Francis
- 1999
India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large. Indian Business Culture is ideal for those who want to understand India and its people better, and to enhance your chances of being successful in business there. It provides an objective look at the complexities of conducting business in India. Such insights are vital for risk assessments as well as for negotiations.
About the Author
Rajiv Desai is President of Indian Public Affairs Network, the country's premier public relations/public affairs consulting firm. Mr Desai was media advisor to Rajiv Gandhi in the 1989 and 1991 election campaigns. He is also a journalist and his work has been published in a wide variety of international newspapers and magazines.
In this Book
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Indian Business: Weak Partner, Formidable Foe
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Indian Government: Socialist Legacy
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Indian Political Establishment: Emergent Trends
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Indian Media: The Jewel In India's Democratic Crown
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The Indian Academy: A Paradox
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Key Issues: A Current Scenario
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India: A Fact File
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Key Contacts
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