Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content
- 5h 33m
- Marlon Quintero
- J. Ross Publishing
- 2015
Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
KEY FEATURES:
- Defines the essential components of the innovation process
- Outlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content Creation
- Explains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activities
About the Author
Marlon Quintero has over 20 years of experience developing and producing more than 4,500 hours of innovative and creative television programming in the U.S. and throughout the world.
Currently, Quintero is the Managing Director of CIC Media (Center for Innovation and Creativity in Media), a company founded to provide training, consulting, and leading content solutions for the entertainment industry. Among its projects, he is leading the implementation of an innovation lab for Televisa International where Marlon acts as chief creative officer of the Global Entertainment Formats Operation. As part of the training initiative within CIC, Quintero has launched a series of seminars and workshops that have been presented successfully in Miami, San Francisco, Los Angeles, Mexico, and Caracas in conjunction with the University of Miami, San Francisco State University, University of Southern California, and Tec Monterrey DF. A new slate of seminars is in preparation for 2016.
In his career, Quintero has held leadership positions at Univision and Sony Pictures Television where he achieved a high level of success implementing innovation in the development of content and leading many international initiatives. He has also worked for clients such as Warner Brothers, Zodiak, Hola TV, Sony Music and produced award-winning content for MTV, Nickelodeon, Televisa, Venevision, Televen, and SET.
Quintero is an industrial engineer with a Master of Arts (with honors) in Television Production from San Francisco State University and a MBA with studies focused on Entertainment, Marketing, and International Business from the Marshall School of Business at the University of Southern California.
In this Book
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Innovation for Media Content Creation─Tools and Strategies for Delivering Successful Content
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Introduction
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Understand Strategy, Creativity, and Innovation
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The Importance of Being Strategic in the Process of Innovation
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Defining Who You Are: Creative Individual or Creative Executive
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Finding Where You Are
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Assessing What You Have
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Understanding Creativity
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The Sociocultural Model of Creative Validation in Media
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Understanding Innovation
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The Classification of Media Content Innovations According to Degree of Novelty
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Drivers of Content Innovation
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Create the Conditions for Innovation to Occur
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Implementing the Process of Innovation
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Adopt Discovery as Your Core
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The Discovery Circle
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Implement the Value Chain of Content Innovation
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The Value Chain of Content Innovation
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Market and Strategic Research
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Exploration
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Concept Development
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Selling the Concept
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Development
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Production
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Supporting Activities
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Embrace the Entire Methodology through the Circle of Content innovation
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The Full Circle of Innovation for Media Content Creation
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References
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Glossary
