Innovative Pricing Strategies to Increase Profits, Second Edition

  • 2h 19m
  • Daniel Marburger
  • Business Expert Press
  • 2015

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. This book summarizes various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing and explains the necessary ingredients that cause them to succeed or fail.

About the Author

Daniel Marburger is professor of economics at Arizona State University. He has a BS in general management from Purdue University, an MBA from the University of Cincinnati, and a PhD in economics from Arizona State University. He also has three years of experience as a marketing analyst for a Fortune 500 Company. He has taught managerial economics at the MBA level for more than 20 years.

In this Book

  • Economics and the Business Manager
  • Consumer Behavior: The Law of Demand and Its Effect on Pricing
  • Understanding the Price Sensitivity of Buyers
  • One Perfect Price: Profit Maximization for the Single Price Firm
  • If You Could Read My Mind: First-Degree Price Discrimination Strategies
  • Allowing Buyers to Self-Select by Willingness to Pay: Second-Degree Price Discrimination Strategies
  • Segmenting Your Market Based on Willingness to Pay: Third-Degree Price Discrimination Strategies
  • Dynamic Pricing and E-Commerce
  • Legal and Ethical Issues
  • Table of Strategies
  • Notes