Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

  • 2h 58m
  • Chip R. Bell
  • Berrett-Koehler Publishers
  • 2020
Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, and many more, this book shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.