Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions
- 2h 58m
- Chip R. Bell
- Berrett-Koehler Publishers
Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, and many more, this book shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.