Instagram For Business For Dummies, 2nd Edition

  • 4h 29m
  • Corey Walker, Eric Butow, Jenn Herman
  • John Wiley & Sons (US)
  • 2021

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

  • Set up your account, profile, and analytics
  • Upload content and get smart with IG Stories and live video
  • Build and target paid advertising
  • Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business―and there's no better way to begin a gripping new chapter in that story than with this book.

In this Book

  • Installing Instagram
  • Setting Up Your Profile
  • Hitting Your Target Audience
  • Taking and Posting Great Photos
  • Recording and Posting Great Videos
  • Finding People to Follow
  • Sharing and Commenting on Posts
  • Direct Messaging with Ease
  • Wielding the Power of the Hashtag
  • Planning a Winning Ad
  • Creating an Effective Instagram Ad
  • Creating a Winning Contest
  • Connecting Your Marketing Dots
  • Sharing with Instagram Stories
  • Making Your Story More Fun
  • Sharing Your Stories in New Ways
  • Using Highlights to Keep Stories Longer
  • Going Live on Instagram
  • Learning How IGTV Works
  • Claiming Your Stake on IGTV
  • Insta-Diagnosing Instagram
  • Insta-Help is on the Way
  • Ten Brands Killing It on Instagram
  • Ten Places to Find Inspiration