Instagram for Business for Dummies

  • 3h 40m
  • Corey Walker, Eric Butow, Jenn Herman
  • John Wiley & Sons (US)
  • 2018

Leverage the power of Instagram to promote your brand

Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.

Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.

  • Install the app, set up your account, and track analytics
  • Upload your photos and videos, and expand your reach with hashtags
  • Use Instagram Stories and live video
  • Create paid ads to reach your target audience

Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

About the Authors

Jenn Herman (jenns_trends) is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow (ericbutow) is the author of more than 30 books.

Corey Walker (coreycwalker) is the owner of The Marketing Specialist in El Dorado Hills, California.

In this Book

  • Introduction
  • Installing Instagram
  • Setting up Your Profile
  • Hitting Your Target Audience
  • Taking and Posting Great Photos
  • Recording and Posting Great Videos
  • Commenting and Direct Messaging
  • Finding People to Follow
  • Wielding the Power of the Hashtag
  • Sharing with Instagram Stories
  • Making Your Story More Fun
  • Planning a Winning Ad
  • Creating an Effective Instagram Ad
  • Creating a Winning Contest
  • Connecting Your Marketing Dots
  • Insta-Diagnosing Instagram
  • Insta-Help is on the Way
  • Ten Brands Killing it on Instagram
  • Ten Places to Find Inspiration