IT-Driven Business Models: Global Case Studies in Transformation

  • 4h 6m
  • Henning Kagermann, Hubert Osterle, John M. Jordan
  • John Wiley & Sons (US)
  • 2011
Revealing IT secrets from well-known innovation leaders such as ABB, IKEA, Apple, Tata, Sharp, Saudi Aramco, De Beers, Telefónica, Valero Energy, LEGO, and Procter & Gamble, this book explains how business model innovation can help you take advantage of emerging opportunities.