Jobs to Be Done: A Roadmap for Customer-Centered Innovation

  • 2h 35m
  • David Farber, Jessica Wattman, Stephen Wunker
  • 2017
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.