LinkedIn Marketing: An Hour a Day

  • 6h 11m
  • Viveka von Rosen
  • Sybex
  • 2012

A step-by-step guide for succeeding on the for ''business'' social media network

LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.

  • Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network
  • Features hands-on tutorials, case studies, examples, tips, and tactics
  • Reveals how to monitor and maintain a vibrant LinkedIn presence
  • Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
  • Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform

This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

About the Author

Viveka von Rosen is known internationally as the "LinkedIn Expert" and has trained more than 10,000 business professionals on using the popular social media platform. She hosts the weekly #LinkedInChat on Twitter and is co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. With 25,000+ first-level LinkedIn connections, she is regularly quoted in such outlets as Mashable.com, TheSocialMediaExaminer.com, and the Miami Herald. In January 2012, she was named a Top 50 Social Media Influencer by Forbes.

In this Book

  • Foreword
  • Introduction
  • Get LinkedIn
  • Weeks 1–2—Get Started on LinkedIn
  • Weeks 3–6—Ready, Set, Profile
  • Weeks 7–9—Use Your Company Profile for Branding and Positioning
  • Weeks 10–15—Creating and Managing a Network That Works
  • Weeks 16–18—Getting Strategic with Groups
  • Weeks 19–22—Get Strategie with LinkedIn's “Other” Options
  • Week 23—Putting it All Together
  • Optimizing Your Time Using LinkedIn
  • LinkedIn Ads, Labs, Apps, and Tools
  • LinkedIn and You—Getting Specific
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