LinkedIn Sales Navigator for Dummies

  • 2h 48m
  • Perry van Beek
  • John Wiley & Sons (US)
  • 2018

Make selling a social affair!

The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.

With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.

  • Use lead recommendations to get in front of the right buyer
  • Analyze your social selling efforts with real-time data
  • Reach more leads with customized InMail messages
  • Save 30 - 60 minutes a day previously spent on acquisitions

If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

About the Author

Perry van Beek is a pioneer in social selling with LinkedIn. He founded Social.ONE and has been assisting companies with LinkedIn marketing, lead generation, and social selling since 2009. Perry conducts training and presents keynotes at sales conferences throughout the world. Connect with him on LinkedIn at

In this Book

  • Selling is a Social Business
  • Determining Your Target Audience
  • Mapping the Buyer's Journey
  • Setting Up for Success
  • Identifying Leads
  • Saving Leads and Accounts
  • Becoming Top of Mind with Your Leads
  • Connecting with Leads
  • Developing a Daily Routine
  • Using the Mobile App
  • Ten Tips for Advanced Lead Generation
  • Ten Tips for Account Management
  • Ten Social-Selling Leaders to Follow
  • Ten More Social-Selling Resources


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