Made to Serve: How Manufacturers Can Compete Through Servitization and Product Service Systems
- 3h 8m
- Howard Lightfoot, Tim Baines
- John Wiley & Sons (UK)
Packed with case studies from firms such as Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others, this book provides numerous illustrations and examples of services-led competitive strategies with an emphasis on the advanced services most widely associated with servitization worldwide.