Made to Stick: Why Some Ideas Survive and Others Die

5m
Chip Heath, Dan Heath
Skillsoft
2017

Made to Stick examines the intriguing question of why some ideas gain traction while others simply fade, away and it offers invaluable tips on how to make your ideas "stickier." In this Review, we discuss the salient points of the book based on our interpretation of its contents.

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Made to Stick: Why Some Ideas Survive and Others Die

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