Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

3h 6m
Grant Oliver, Malcolm McDonald
Kogan Page
2019

Highly practical and filled with useful tools and checklists, this succinct guide is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

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