Managing Creativity and Innovation

  • 2h 22m
  • Harvard Business School Publishing
  • Harvard Business Press
  • 2003

Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:

  • Generating new ideas and recognizing opportunities
  • Moving innovation to market
  • Removing mental blocks to creativity
  • Establishing a strategic direction for profitable product development
  • Brainstorming and fostering creative conflict within groups
  • Creating an innovation-friendly culture

About the Writer

Richard Luecke is the writer of several books in the Harvard Business Essentials series. Based in Salem, Massachusetts, Mr. Luecke has authored or developed over thirty books and dozens of articles on a wide range of business subjects. He has an M.B.A. from the University of St.Thomas.

In this Book

  • Types of Innovation—Several Types on Many Fronts
  • The S-Curve—A Concept and Its Lessons
  • Idea Generation—Opening the Genie's Bottle
  • Recognizing Opportunities—Don't Let the Good Ones Slip By
  • Moving Innovation to Market–Will It Fly?
  • Creativity and Creative Groups—Two Keys to Innovation
  • Enhancing Creativity—Enriching the Organization and Workplace
  • What Leaders Must Do–Making a Difference

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