Managing Innovation, Design and Creativity, Second Edition
- 12h 50m
- Bettina von Stamm
- John Wiley & Sons (UK)
- 2008
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
About the Author
Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
In this Book
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What Are Innovation, Creativity and Design?
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Innovation = Creativity + Commercialisation
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Structured Processes for Developing New Products
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A Note on Globalisation
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Innovation and Branding for the Web
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Strategy – Emergent or Planned, and Other Issues
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Branding and Innovation
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The Value of Market Research
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Approaches to Market Research
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A Note on Teams
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Collaboration – Innovation in Manufacturing
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The Role of Prototypes
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Collaborating for Innovation
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Innovation and Industry Context
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The Effects of Industry and Cultural Context
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Informal Networks and The Management of Knowledge
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Innovation for the Environment
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Green Design – Clean Environment or Clean Conscious?
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Note on Intellectual Property Rights (IPR)
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Innovation in Large Organisations
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Organising for Innovation
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Venturing – Beyond Company Boundaries
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Innovation in Financial Services
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Innovation in the Service Industry
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Failure, Risk and Measurement in Innovation
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Building for Innovation
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Company Culture and Architecture
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Outsourcing – Designers In or Out?
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Putting All Pieces into Place
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The Innovative Organisation
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Changes in the World and Innovation
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Innovation Beyond the Comfort Zone?
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Management without Control?
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References
