Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
- 4h 36m
- Steven Haines
- McGraw-Hill
- 2012
The well-being of any high-performance organization is tied to its ability to align business functions and to produce and manage profitable products—and Product Management is the function most suited to meeting that imperative. When Product Management takes root in a company and thrives, the entire organization succeeds and everyone wins.
Does your company use Product Management to its fullest potential?
In Managing Product Management, Steven Haines, one of the world’s top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.
Learn how to:
- Better situate Product Management organizationally for more consistent operations that generate predictable results
- Defeat the “city of silos” mentality and create cross-functional engagement models
- Utilize a stable reference model for the planning, execution, and management of products and services
- Clearly define the role of product manager, hire the right people for the job, and institute effective job-development plans for those product managers
- Design and support cross-functional product teams to steer a product line and deliver agreed-upon business results
- Institute a governing model that sustains Product Management in its dynamic role
Steven Haines sees an answer to business challenges in a place where few people have even thought of looking. Product Management done right has worked wonders for companies around the world—and it can do the same for yours.
Managing Product Management is the one and only resource you need to start thinking of Product Management in a whole new way, utilizing it to its utmost capabilities, and making it a dynamic, ongoing structure in your organization.
About the Author
Stephen Haines founded Sequent Learning Networks and its subsidiary, The Product Management Executive Board, to help organizations improve the effectiveness of Product Management. Haines held Product Management leadership roles at AT&T and Oracle and was an adjunct professor at Rutgers University’s business school. He also holds an MBA in finance from the Lubin School of Business at Pace University.
In this Book
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Introduction: Why Product Management Matters to Your Company
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Reinventing the Wheel—for the Last Time
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Designing an Organizational Strategy for Product Management
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Spotlight on Product Management Excellence: Thomas & Betts
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Everyone is in the Product Management Sandbox
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Solving the Puzzle of the Product Management Organization
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Spotlight on Product Management Excellence: TD Canada Trust
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Clarifying the Role of the Product Manager to Improve Staffing Strategies
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Cultivating and Shaping Product Managers
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Spotlight on Product Management Excellence: Fedex Services
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Building a Knowledge-Based Community of Practice for Product Management
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Designing and Sponsoring Cross-Functional Product Teams
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Embedding a Governing Model for Sustaining Product Management
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Spotlight on Product Management Excellence: Jetblue Airways
