Managing Services
- 9h 8m
- Alan Nankervis (ed)
- Cambridge University Press
- 2005
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
- Focus on services management
- Provides an integrated strategic management perspective which combines marketing,operations, HRM and financial management disciplines within a cross-functional paradigm
- Numerous examples and case studies from a broad range of industries and organizations across the Asia Pacific rim region
In this Book
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Services and Their Management
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The Services Environment
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Stakeholders and Their Influence on Services
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Managing Strategy in Services
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Marketing Management in Services
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Strategic Operations Management in Services
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Financial Management in Services
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Human Resource Management in Services
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From Managing ‘Service’ to Integrated Services Management
