Managing Stakeholders as Clients: Sponsorship, Partnership, Leadership, and Citizenship, Second Edition

  • 3h
  • Mario Henrique Trentim
  • Project Management Institute
  • 2015

Projects often run adrift despite our best efforts. One of the most commonly overlooked pitfalls is inadequate and ineffective stakeholder management.

Gathering decades of research on communications and stakeholder relations, Mario Trentim, PfMP, CBAP, suggests a paradigm shift in the way project managers view their stakeholders.

Using the four “ships” (sponsorship, partnership, leadership, and citizenship), the author charts a successful path for identifying and communicating with stakeholders that will positively impact the way you view stakeholders and how they influence your project. Managing stakeholders as clients is a new approach, moving away from traditional stakeholder management where the focus is managing expectations, to a proactive engagement and involvement of stakeholders.

In this newly revised edition, Trentim goes beyond theory to offer real tools and valuable resources focused on presenting what works when it comes to stakeholder management.

His light, conversational style pulls together a wide range of perspectives on various topics including: A Guide to the Project Management Body of Knowledge (PMBOK® Guide), agile, PRINCE2, emotional intelligence, and soft systems methodology. Look beyond traditional project management schedules and work breakdown structures and enhance your stakeholder management skills to take your projects to the next level.

About the Author

Mario Trentim is a consultant, professor and book author on project management, business strategy and innovation. He is Director of Research at IBADE, Brazilian Institute for Corporate Development, and owner at Trentim & Associates - Strategic Project Management.

For almost 15 years, Mario has been working as PMO manager, program and project manager in large engineering projects (Aerospace, Defence, IT, R&D, Telecom and Infrastructure). He started his career as Aspirant Officer to the Brazilian Air Force in 1999 and worked at various levels at the Department of Airspace Control and at the Department of Science and Technology.

In this Book

  • Foreword
  • Introduction
  • Foundations
  • Who are They?
  • Why Worry about Them?
  • The Four Ships
  • Stakeholder Management
  • Identifying Stakeholders and Their Needs
  • Managing Engagement and Expectations
  • Building a Solid Communications Plan
  • Getting Buy-in
  • Keep in Touch!
  • Team Management
  • Managing Stakeholders as Clients—Framework and Examples
  • Conclusions
  • Bibliography


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