Marketing and Management Models: A Guide to Understanding and Using Business Models

  • 2h 39m
  • Helen Strong
  • Business Expert Press
  • 2014

Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which factors are important and how to start gathering information to plug into the models. This book describes the structure of many of the most popular marketing and management models. It comments on the strategic importance of the model, and then provides step-by-step advice on implementation. Importantly the reader knows 'where to start'. It identifies the key information necessary to be able to apply the model. One then has the basis for a sensible analysis from which s/he can identify trends and relationships between factors in the market. The final step for the reader is to apply their mind to the ramifications of the trends for the organization. Marketing and Management Models: A Guide to Understanding and Using Business Models is an invaluable tool for mid-level managers, MBA and other business study students to help them get the most out of management models. This book puts the power of information within everybody's reach.

About the Author

Helen Strong has a BSc from the University of Natal Durban, a postgraduate degree in market research and advertising from UNISA, and an MBA from Wits Business School. Helen has held management positions for the majority of her career and is active in the academic environment as a part-time lecturer, assessor, and tutor in business studies-covering market research theory and research reports, work integrated learning, marketing, project management, information and IT management, managing health care operations, human resources, leadership, and business plans. Helen is currently an independent consultant and part-time lecturer / tutor for IMM GSB and Open University.

In this Book

  • Marketing and Management Models─A Guide to Understanding and Using Business Models
  • Abbreviations
  • Preface
  • Arthur D Little Matrix
  • Adopt and Drop Curve
  • Ansoff Growth Matrix
  • Authenticity Gap
  • Brand EquityG
  • Brand Resonance
  • Brand Resonance LadderG
  • Brand Loyalty Programs
  • Brand Switching
  • Engagement Gearing
  • Communication Targeting Business Buying Unit
  • Consumer Decision Making
  • Consumer Decision Model for a Service Industry Environment
  • Consumer Angry Switching
  • Customer Growth Rate
  • Gamification
  • Gap Analysis
  • Cultural Integration in Marketing
  • Force Field Analysis
  • Iceberg Theory: Identification of the Marketing Research Problem
  • Integrated Marketing Vectors
  • Ishikawa Diagram (Fishbone)
  • Mullin’s Seven Domains— Business Opportunities
  • Perceptual Maps
  • Porter’s Five Force Analysis
  • Positioning
  • Product Life Cycle
  • Road Mapping
  • SERVQUAL
  • SOSTAC® Planning System
  • Stakeholder Analysis
  • Supply Chain Concept
  • Target Market Identification Segmentation and Estimation
  • The Growth Share Matrix
  • Glossary of Terms
  • Conclusion
  • References
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