Mastering Creativity and Innovation: Achieving the Innovator's Advantage

Leadership is about getting the best from people, yet only recently has the creative talent of people at work been seen as a major asset that needs to be unlocked. This realization has highlighted two aspects of creativity and innovation. First, everyone has the capacity for creativity. As well as being demonstrated in practice, this has been validated by psychological research. It is worth remembering that, outside work, individuals can be hugely creative – why not harness those skills at work? Indeed, to be fully motivated and achieve success, people often need to realize their creative potential. The second aspect is that organizations increasingly require creativity and innovation for success: not simply to keep up with the rapid pace of change, competition and new opportunities, but also to solve problems and to make the best decisions. This toolkit explains about creativity and innovation, outlining techniques for leaders to use to unlock their team’s creative potential.