MIT Sloan Management Review Article on Building the Cognitive Budget for Your Most Effective Mind

  • 10m
  • Jordan Birnbaum
  • MIT Sloan Management Review
  • 2022

The neuroscience is clear: Our brains are capable of processing only a fraction of the information available to them, and we have a fixed amount of mental energy at our disposal, regardless of how much we want or need in any given moment. Consequently, our brains use as little mental energy as possible whenever possible. It isn’t laziness — it’s fuel efficiency.

The bottom line is that there is a limit to how much thinking we can do and how much energy is available to us on any given day, so it’s essential that we spend our precious mental energy deliberately and thoughtfully. We can’t afford to waste it on things that serve to distract and deplete us in harmful ways.

About the Author

Jordan Birnbaum is an industrial/organizational psychologist and behavioral economist whose experience spans from startups to Fortune 250 companies. He is chief operating officer at Beesy, a behavioral science-based market research agency.

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  • MIT Sloan Management Review Article on Building the Cognitive Budget for Your Most Effective Mind