MIT Sloan Management Review Article on Customer Relationships Evolve - So Must Your CRM Strategy

  • 5m
  • George F. Watson IV, Jonathan Z. Zhang, Robert W. Palmatier
  • MIT Sloan Management Review
  • 2018
This article from MIT Sloan Management Review reveals that a new way of classifying business relationships can boost long-term profitability.

YOU MIGHT ALSO LIKE

Book MIT Sloan Management Review Article on A New Business Mandate for Ethical Technology
Book MIT Sloan Management Review Article on Your Team Needs You
Book MIT Sloan Management Review Article on Leadership at a Time When Every Company Is a Tech Company