MIT Sloan Management Review Article on Dating Disruption - How Tinder Gamified an Industry

4m
Niloofar Abolfathi, Simone Santamaria
MIT Sloan Management Review
2020

This article from MIT Sloan Management Review provides an analysis of the U.S. mobile dating app industry from its inception in 2007 to its phenomenal shakeout in 2013.

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MIT Sloan Management Review Article on Dating Disruption - How Tinder Gamified an Industry

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