MIT Sloan Management Review Article on Dating Disruption - How Tinder Gamified an Industry

  • 4m
  • Niloofar Abolfathi, Simone Santamaria
  • MIT Sloan Management Review
  • 2020
This article from MIT Sloan Management Review provides an analysis of the U.S. mobile dating app industry from its inception in 2007 to its phenomenal shakeout in 2013.