MIT Sloan Management Review Article on Evaluating New Technology? You're More Biased Than You May Realize

  • 7m
  • Ileana Stigliani, Kimberly D. Elsbach
  • MIT Sloan Management Review
  • 2020

Unconscious ideas about new technology can lead to poor investment decisions.

In the same way that leaders may harbor an implicit bias about characteristics of groups of people, they may also harbor implicit biases about new technology — including new technology they might be considering investing in to improve productivity or competitiveness.

You may think that you make decisions about technology tools with an open mind and a clear process for evaluating options. But our review of hundreds of published studies on new technology adoption reveals that personal beliefs about new technology — that it’s wondrous, complex, and alien — prompt specific, unconscious biases about how and why it’s better than older options.

In this Book

  • Evaluating New Technology? You're More Biased than You May Realize