MIT Sloan Management Review Article on Finding Applications for Technologies Beyond the Core Business

  • 12m
  • Erwin Danneels, Federico Frattini
  • MIT Sloan Management Review
  • 2018

Only a small number of companies systematically search for opportunities to apply their technology outside their core markets. As a result, many miss out on potential profits and avenues for growth and renewal.

Your company may be sitting on a hidden treasure. The technologies underlying your core business could have lucrative applications beyond the ones that you provide to your current customers. However, if your company is like others we have studied, you aren’t pursuing those opportunities, or you’re doing it half-heartedly at best.

In this Book

  • MIT Sloan Management Review Article on Finding Applications for Technologies Beyond the Core Business