MIT Sloan Management Review Article on Grow Faster by Changing Your Innovation Narrative
- George S. Day, Gregory P. Shea
- MIT Sloan Management Review
Managers have no shortage of advice on how to achieve organic sales growth through innovation. Prescriptions range from emulating the best practices of innovative companies like Amazon, Starbucks, and 3M to adopting popular concepts such as design thinking, lean startup principles, innovation boot camps, and cocreation with customers. While this well-meant advice has merit, following it without first understanding your company’s innovation narrative is tantamount to going from symptoms to surgery without a diagnosis.
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MIT Sloan Management Article on Grow Faster by Changing Your Innovation Narrative