MIT Sloan Management Review Article on Grow Faster by Changing Your Innovation Narrative

12m
George S. Day, Gregory P. Shea
MIT Sloan Management Review
2018

From Channel:

Leading Innovation

This article from MIT Sloan Management Review reveals that companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality.

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MIT Sloan Management Review Article on Grow Faster by Changing Your Innovation Narrative

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