MIT Sloan Management Review Article on Growth Opportunities for Brands During the COVID-19 Crisis

  • 8m
  • Jonathan Knowles, Joseph Dollens, Patrick Lynch, Richard Ettenson
  • MIT Sloan Management Review
  • 2020

COVID-19 has already had an enormous impact on consumers and brands. The stay-at-home directives, radical shifts in demand for certain product categories, undersupplied distribution channels, and supply chain difficulties for certain companies have disrupted habitual behaviors and required customers to shop in new ways.

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  • MIT Sloan Management Review Article on Growth Opportunities for Brands During the COVID-19 Crisis