MIT Sloan Management Review Article on How Cisco Encourages Innovation and Digitization

Cisco’s digitization efforts include making some changes to its business model.

James Macaulay: My title is senior director with the Cisco Digitization Office [CDO]. I wear another hat, which is as a visiting scholar with a research institute we’ve established, the Global Center for Digital Business Transformation. We call it the DBT Center for short.

I’m working within Cisco to drive our company’s transformation, but the purpose of the research institute is to understand what’s next in digital business, to engage with a large number of customers and other stakeholders, and then to bring the insights from that engagement and that original research back into Cisco. This informs our own transformation journey and also cascades back to our employee base, our partner ecosystem, and our customers what the best practices and the next practices are.