MIT Sloan Management Review Article on Is Deep Learning a Game Changer for Marketing Analytics?

  • 12m
  • Artem Timoshenko, Glen Urban, John R. Hauser, Paramveer Dhillon
  • MIT Sloan Management Review
  • 2020

Deep learning is delivering impressive results in AI applications. Apple’s Siri, for example, translates the human voice into computer commands that allow iPhone owners to get answers to questions, send messages, and navigate their way to and from obscure locations. Automated driving enables people today to go hands-free on expressways, and it will eventually do the same on city streets. In biology, researchers are creating new molecules for DNA-based pharmaceuticals.

Given all this activity with deep learning, many wonder how the underlying methods will alter the future of marketing. To what extent will they help companies design profitable new products and services to meet the needs of customers?

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  • MIT Sloan Management Review Article on Is Deep Learning a Game Changer for Marketing Analytics?

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