MIT Sloan Management Review Article on Leading Disruption in a Legacy Business

  • 6m
  • Andy Binns, Charles O’Reilly III, Michael L. Tushman
  • MIT Sloan Management Review
  • 2022
Few doubt that something extraordinary has happened at Nvidia, as its share price has risen by more than 8,000% over the past decade. It now ranks in the top 10 of the most valuable companies globally, thanks to its transformation from the world's leading provider of graphic processors to a leader in computing for artificial intelligence and autonomous driving.1 CEO Jensen Huang has confounded the conventional wisdom that established companies cannot reinvent themselves and their industries through radical innovation.