MIT Sloan Management Review Article on Master the Challenges of Multichannel Pricing

4m
Gadi BenMark, Manish Chopra, Sajal Kohli, Walter Baker
MIT Sloan Management Review
2018

This article from MIT Sloan Management Review talks about how retail customers may accept different prices in different channels and asks the question: Are retailers ready to manage the complexities?

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MIT Sloan Management Review Article on Master the Challenges of Multichannel Pricing

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