MIT Sloan Management Review Article on Master the Challenges of Multichannel Pricing

  • 4m
  • Gadi BenMark, Manish Chopra, Sajal Kohli, Walter Baker
  • MIT Sloan Management Review
  • 2018
This article from MIT Sloan Management Review talks about how retail customers may accept different prices in different channels and asks the question: Are retailers ready to manage the complexities?