MIT Sloan Management Review Article on Seeking Scale? Think Old

  • 5m
  • Theodore Kinni
  • MIT Sloan Management Review
  • 2020

A featured excerpt from The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

These days, scale is a top-of-mind issue among leaders of tech companies. Yet many of these leaders are missing the biggest and most obvious scaling opportunity they’ll ever encounter: old people.

The worldwide population of older adults — people age 65 and up — reached 617 million in 2015 (almost twice the total population of the United States); in the U.S. alone, older adults represent an $8 trillion consumer market. Thanks to longer life expectancies, there will be 1 billion people age 65+ by 2030, and 1.6 billion of them by 2050.

In this Book

  • Seeking Scale? Think Old
  • The Longevity Economy—Unlocking the World's Fastest-Growing, Most Misunderstood Market

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