MIT Sloan Management Review Article on The Brand Advantage That Will Lure Shoppers Back to Stores

  • 7m
  • Jonathan Z. Zhang
  • MIT Sloan Management Review
  • 2021
New research finds that when consumers value a brand's cultural richness, they prefer in-store shopping to online.

YOU MIGHT ALSO LIKE

Book MIT Sloan Management Review Article on Mastering Innovation's Toughest Trade-Offs
Book MIT Sloan Management Review Article on The Retail Profitability Paradox
Book MIT Sloan Management Review Article on The Future Workplace Depends on Efficiency, Effectiveness, and Balance