MIT Sloan Management Review Article on The New Elements of Digital Transformation
- 13m
- Didier Bonnet, George Westerman
- MIT Sloan Management Review
- 2020
The authors revisit their landmark research and address how the competitive advantages offered by digital technology have evolved.
Since 2014, when our article “The Nine Elements of Digital Transformation” appeared in these pages, executive awareness of the powerful and ever-evolving ways in which digital technology can create competitive advantage has become pervasive.1 But acting on that awareness remains a challenging prospect.
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MIT Sloan Management Review Article on The New Elements of Digital Transformation
