MIT Sloan Management Review Article on Why Smart Companies Are Giving Customers More Data
- 6m
- Barbara H. Wixom, Killian Farrell, Ronny M. Schüritz
- MIT Sloan Management Review
- 2020
This article from MIT Sloan Management Review talks about how companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability.
