MIT Sloan Management Review Article on Why Smart Companies Are Giving Customers More Data

6m
Barbara H. Wixom, Killian Farrell, Ronny M. Schüritz
MIT Sloan Management Review
2020

From Channel:

Big Data

This article from MIT Sloan Management Review talks about how companies are discovering the benefits of data wrapping — packaging their products with data analytics features and experiences that delight customers and increase profitability.

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MIT Sloan Management Review Article on Why Smart Companies Are Giving Customers More Data

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