MIT Sloan Management Review Article on Why Smart Companies Are Giving Customers More Data

  • 6m
  • Barbara H. Wixom, Killian Farrell, Ronny M. Schüritz
  • MIT Sloan Management Review
  • 2020
This article from MIT Sloan Management Review talks about how companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability.