Mobile Marketing For Dummies
- 6h 7m
- John Arnold, Michael Becker
- John Wiley & Sons (US)
- 2010
With mobile, you can put your marketing message right into your prospect's hands
Marvelous mobile — perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
- This thing called mobile — find out where mobile fits into your marketing plan and how to comply with the laws and regulations
- Strategically speaking — develop a strategy and select partners to help you carry it out
- In a word — build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screens
- What a site — get the scoop on building effective Web sites for mobile devices
- Mobile moneymaker — generate income with mobile apps and advertising
- Talk to them — enable marketing campaigns that take advantage of the mobile phone's most used yet most overlooked feature: voice
- Buy and buy — learn to enable monetary transactions via mobile devices
- Track your success — use mobile marketing analytics to see if your strategy is working
Open the book and find:
- Five elements of mobile marketing
- Valuable tips on how to engage your customers
- How to map out your mobile marketing strategy
- What a short code is and when you need one
- Marketing advantages of mobile apps
- How to take advantage of mobile social media
- What you need to know to evaluate ROI
- Ten mobile marketing resource centers
Learn to:
- Understand the mobile world and mobile marketing best practices
- Plan your mobile marketing strategy
- Launch a campaign including voice, text, e-mail, and social media
- Mobile-enable your marketing and establish direct customer contact
In this Book
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Unveiling the Possibilities of Mobile Marketing
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Mapping Out Your Mobile Marketing Strategy
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Complying with Industry Regulations and Best Practices
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Getting Ready for a Text Messaging Campaign
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Executing Common Text Messaging Campaigns
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Sending Multimedia Messages
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Mobile E-Mail Marketing
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Designing and Developing Mobile Internet Sites
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Developing Mobile Applications and Content
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Displaying Your Advertising on Mobile Devices
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Executing Voice-Enabled Mobile Campaigns
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Mobile Social Media Marketing
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Engaging in Mobile Commerce
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Evaluating the ROI on Mobile Marketing
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Ten Ways to Reach Your Customers on Their Mobile Devices
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Ten Mobile Marketing Resources
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