Modern-Day Vikings: A Practical Guide to Interacting with the Swedes
- 3h 7m
- Christina Johansson Robinowitz, Lisa Wener Carr
- Nicholas Brealey Publishing
- 2001
Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.
True to its title, Modern-Day Vikings traces some of Sweden’s most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden’s famous “cradle-to-grave” social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.
About the Authors
Christina Johansson Robinowitz is a cross-cultural coach, trainer, and consultant. A native of Sweden and long-time U.S. resident, she works with international companies and organizations and specializes in Swedish-U.S. intercultural relations.
Lisa Werner Carr, an American of Swedish descent, is a professional journalist and has lived and worked in Sweden. Now based in Dallas, she develops Web content and contributes to Sweden & America magazine.
In this Book
-
From the Vikings to the Welfare State: A Millennium in Sweden
-
The Rise of the Swedish Model
-
The Four S's: Sex, Suicide, Socialism, and Spirits
-
National Pride: A Matter of Romance
-
The Individual and the Group: Self-Sufficiency and Solidarity
-
The Lagom Phenomenon
-
Jantelagen: Who do You Think You Are?
-
Equality Above All
-
The Seasons and Their Power: Summer, Winter, and Holiday Swedes
-
Communication: The Sound of Silence
-
Manners: Swedish Customs Simplified
-
Doing Business in Sweden: Competition versus Consensus
-
Conclusion: Full Speed Ahead
