Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
- 4h 57m
- Darren Bridger
- Kogan Page
- 2017
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
About the Author
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
In this Book
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What is Neuro Design?
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Neuroaesthetics
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Processing Fluency: How to Make Designs Feel More Intuitive
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How First Impressions Work
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Multisensory and Emotional Design
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Visual Saliency Maps
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Visual Persuasion and Behavioural Economics
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Designing for Screens
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Viral Designs
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Designing Presentation Slides
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Conducting Neuro Design Research
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Conclusion
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