Neuromarketing in Action: How to Talk and Sell to the Brain
- 4h 16m
- Anne-Sophie Bayle-Tourtoulou, Michel Badoc, Patrick M. Georges
- Kogan Page
Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.