New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, Fifth Edition

  • 8h 44m
  • David Meerman Scott
  • John Wiley & Sons (US)
  • 2015

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

About the Author

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

In this Book

  • The New Rules of Marketing & PR─How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, Fifth Edition
  • Foreword
  • Introduction
  • The Old Rules of Marketing and PR Are Ineffective in an Online World
  • The New Rules of Marketing and PR
  • Reaching Your Buyers Directly
  • Social Media and Your Targeted Audience
  • Blogs─Tapping Millions of Evangelists to Tell Your Story
  • Audio and Video Drive Action
  • Going Viral─The Web Helps Audiences Catch the Fever
  • The Content-Rich Website
  • Marketing and PR in Real Time
  • You Are What You Publish: Building Your Marketing and PR Plan
  • Growing Your Business: How Marketing and PR Drive Sales
  • Online Thought Leadership to Brand Your Organization as a Trusted Resource
  • How to Write for Your Buyers
  • Mobile Marketing: Reaching Buyers Wherever They Are
  • Social Networking as Marketing
  • Blogging to Reach Your Buyers
  • An Image Is Worth a Thousand Words
  • Video and Podcasting Made, Well, as Easy as Possible
  • How to Use News Releases to Reach Buyers Directly
  • Your Newsroom: A Front Door for Much More Than the Media
  • The New Rules for Reaching the Media
  • Newsjacking Your Way into the Media
  • Search Engine Marketing
  • Make It Happen
  • Preview─The New Rules of Sales and Service─How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
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