Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, Second Edition

  • 10h 12m
  • Darian Rodriguez Heyman, Laila Brenner (eds)
  • John Wiley & Sons (US)
  • 2019

A new edition of the essential guide to nonprofit management

This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including:

  • Fundraising from individuals, companies, and foundations
  • Online fundraising, social networking, and effective use of technology
  • Marketing, public relations, and events
  • Board and volunteer engagement
  • Human resources and career planning
  • Lobbying and advocacy
  • Legal and financial management
  • Leadership and strategic planning

This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

About the Editors

DARIAN RODRIGUEZ HEYMAN is an accomplished social entrepreneur, fundraiser, and speaker. He is former Executive Director of Craigslist Foundation and author of two bestselling books: this one and Nonprofit Fundraising 101. Heyman currently serves as the part-time Executive Director of Numi Foundation and Editor-in-Chief of Blue Avocado.

LAILA BRENNER is a writer and veteran fundraiser who has raised millions of dollars for organizations including Habitat for Humanity, The Trust for Public Land, and Code for America. She has worked to promote causes including education and literacy, access to technology, and environmental conservation. She is co-author of Nonprofit Fundraising 101 and a mother of two.

In this Book

  • Nonprofits in the United States
  • Taking Charge of Your Nonprofit Sector Career
  • Building Strong Social Movements
  • Thriving as an Executive Director
  • Strategic Planning: Turning a Dream into Reality
  • Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring
  • Risk Management and Insurance
  • Attracting and Hiring Staff: Acquiring the Best Talent
  • How to Promote Diversity and Inclusion
  • Nonprofit Law
  • Nonprofit Advocacy and Lobbying
  • Nonprofit Financial Management
  • Technology Planning
  • The Nonprofit Guide to Web Design
  • Measurement, Evaluation, and Learning Plans
  • Constituent Relationship Management
  • Fundraising: Knowing When to Do What
  • Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising
  • How to Seek a Grant
  • Online Fundraising
  • Online Peer-to-Peer Fundraising
  • Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships
  • Social Enterprise 101: An Overview of Earned Income Strategies
  • Nonprofit Marketing: The Why and How of Branding
  • Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism
  • Using Digital Tools to Tell Your Story
  • Crafting an Effective Newsletter Strategy
  • Painless and Effective Event Planning: Let's Get This Party Started!
  • Public Relations for Nonprofits: Getting Exposure for Your Cause
  • Board Governance
  • Getting Your Board to Fundraise
  • Volunteer Recruitment
  • Volunteer Engagement and Management