OtherWise: The Wisdom You Need to Succeed in a Diverse World
- 6h
- Dick Martin
- AMACOM
- 2012
Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover:
- What America's changing demography means for business
- How unconscious biases shape behaviors and beliefs
- How to connect across cultures, borders, and perspectives
- How to move beyond tolerating differences to capitalizing on them
OtherWise strips away the barriers of "us" and "them," and lays bare profound truths for relating to others around us.
About the Author
Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups.
Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation.
The American Management Association published his book - Tough Calls: AT&T and Hard Lessons Learned in the Telecom Wars - in November of 2004. The book received favorable reviews in Fortune, The Financial Times, The Wall Street Journal and The Boston Globe.
In 2007, the AMA published Martin's second book, Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad.
Martin's third book for the AMA, Secrets of the Marketing Masters, was published in the spring of 2009.
In this Book
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Who is “Other”?
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Strangers Climbing in the Window
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Strangers Making Themselves at Home
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Bouillabaisse or Consommé?
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A New America
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It’s the Culture, Stupid!
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Race Matters
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The Cost of Diversity
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Queerness
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Strangers with a Strange God
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World Values
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Gut Values
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Second That Emotion
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Feeling What Others Feel
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Strange Places
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Roots, Not Branches
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Political Attunement
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Management Across Borders
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Organizational Culture
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We are What We Speak
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Horizontal Empathy
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Practical Empathy
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Me, Us, and Them
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Sisyphus Had It Easy
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Lost in a Loop
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Voting with Your Feet
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Free-Floating Anger
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Mind the Gap
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The Chicken Soup of Social Life
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People are Crazy
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Fluent Listening
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Presence
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Congruence
