Personal Brand Management: Marketing Human Value

  • 3h 32m
  • Talaya Waller
  • Springer
  • 2020
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.