Persuasion and Influence in a Week: How to Persuade in Seven Simple Steps
- 1h 41m
- Di McLanachan
- Hodder & Stoughton Ltd
- 2016
Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday
Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday
Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday
Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday
Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday
Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
In this Book
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Sunday—What is Influence?
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Monday—Conveying the Right Image
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Tuesday—Becoming a Voice of Authority
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Wednesday—Speaking the Language of Influence
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Thursday—Filtered Thinking
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Friday—Flexible Influencing
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Saturday—Proven Persuasion Techniques
