Platform: Get Noticed in a Noisy World

  • 3h 52m
  • Michael Hyatt
  • HarperCollins Leadership
  • 2012

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career. Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

About the Author

Michael Hyatt is the former Chairman & CEO of Thomas Nelson Publishers and the current Founder & CEO of a fast-growing, Inc. 5000 leadership-development company. He is also a New York Times, Wall Street Journal, and USA Today Bestselling author of 3 books, including, Platform (Thomas Nelson, 2012) and Your Best Year Ever (Baker, 2018). With a top-rated podcast called Lead to Win, bestselling physical products like the Full Focus Planner, and an executive group coaching program, his business reaches over 1 million people a month. He is an influential voice on leadership, business growth, goal-setting, and productivity.

In this Book

  • Create a Compelling Product
  • Bake in the Wow
  • Exceed Market Expectations
  • Beware of the Obstacles
  • Don't Settle for Less than Great
  • Give Your Product a Memorable Name
  • Wrap the Wow in Style
  • Accept Personal Responsibility
  • Think Bigger . . . No, Bigger!
  • Define Your Platform Goals
  • Create an Elevator Pitch
  • Set Up Your Branding Tools
  • Assemble Your Pit Crew
  • Secure Raving Endorsements
  • Get a Great Head Shot
  • Develop an Online Media Kit
  • Understand the Model
  • Focus Your Efforts Online
  • Beware of Self-Proclaimed Social Media Experts
  • Start a Blog (or Restart One)
  • Create the Content Yourself
  • Use a Blog Post Template
  • Maintain a List of Post Ideas
  • Write Posts Faster
  • Create Video Interviews
  • Don't Hire a Proofreader
  • Protect Your Intellectual Property
  • Avoid Common Blogging Mistakes
  • Create a Better About Page
  • Develop Your Landing Pages
  • Build a Speaking Page
  • Forget About Metrics (for Now)
  • Kiss Marketing Good-Bye
  • Understand What's Not Important
  • Generate More Blog Traffic
  • Build Your Subscriber List
  • Promote Your Older Posts
  • Write Guest Posts
  • Give Stuff Away
  • Stop Losing Readers
  • Watch These Metrics
  • Embrace Twitter
  • Understand Twitter Basics
  • Don't Write Off Twitter!
  • Devote Thirty Minutes a Day
  • Get More Twitter Followers
  • Keep from Getting Unfollowed
  • Use Twitter to Promote Your Product
  • Set Up a Facebook Fan Page
  • Employ Consistent Branding
  • Be Prepared for Traditional Media
  • Get More Blog Comments
  • Don't Respond to Every Comment
  • Keep the Conversations Civil
  • Develop a Comments Policy
  • Practice the 20-to-1 Rule
  • Monitor Your Brand
  • Defend Your Brand
  • Don't Feed the Trolls
  • Monetize Your Blog
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