Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
- 3h 47m
- Gary Cokins, Lawrence S. Maisel
- John Wiley & Sons (US)
- 2014
Filled with case examples, this forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability.
